Robert Scoble comments on how he doesn’t care for the title of “evangelist”. He believes there is a religious connotation applied to it (and he is right about that). He goes on to explain why he doesn’t want religious customers. He details this along with a link to Guy Kawasaki’s blog entry on the Art of Evangelism which I think is a very good analogy for what we do. I think Scoble is too caught up in the religious meaning of the word which gets reinforced by Guy’s analogy.

I am also an evangelist. I am an ITPro Evangelist and I also have that on my business card. However, I started out not liking the title. I have since changed my mind to embrace it. When my title changed from “Technet Presenter” to “ITPro Evangelist” I didn’t care for it for the exact reason of its religious meaning. But as time has passed, I have realized that what I do as an ITPro Evangelist is exactly what a religious evangelist does – I speak the good word about Microsoft products and technologies to the masses in hope of educating the masses about what we have to offer. Maybe I will convert a few along the way; maybe I will turn some away. But I believe in my company and our products and think they can help a lot of people with their technical problems.

I decided to go check out Webster’s to see how they define evangelist –

Evangelist – 1) Any one of the four authors of the New Testament gospel books – Matthew, Mark, Luke, or John; 2) One who practices evangelism, especially a protestant preacher or missionary.

That led me to look up –

Evangelism – 1) Zealous preaching and dissemination of the gospel, as through missionary work; 2) Militant zeal for a cause

I also looked up the synonyms to see if maybe there was a better word for what we do –

Evangelist - advocate, champion, companion, converter, herald, messenger, missionary, pioneer, propagandist, proponent, proselytizer

I am all of those things for the company. However, none of those synonyms work as a job title as none of them truly convey the depth of what we do. Evangelist is a rather broad word that allows me combine all of those words to champion our products, convert the undecided and be a messenger both for the product team to the customer and for the customer back to the product teams. I think the word is perfectly appropriate in spite of the religious connection. If someone wants to spend all their time debating with me the religiousness of my job title, maybe they have some other non-technical issues I can’t likely help them with anyway.

Scoble doesn’t want “religious customers”. He wants “skeptical, educated, pragmatic” customers. I believe my role is to address the skepticism customers may have about our products, educate them about our products and give them the facts and practical information that allows them to use our products to solve their problems. I choose to do this by talking mainly about our own products where Scoble chooses to talk a lot about competitors.

I agree with Scoble that people should make educated choices about purchasing and implementing based upon a comparison of different products. I don’t think it is my job to educate people on 3rd party products though. The competition has their own evangelists. They don’t need Microsoft employees doing it for them. With so many products out there, it is very difficult for the average consumer and even the hard-core ITPro to know everything there it to know about all products. That is where I come in to make sure that MS products are being evangelized to the masses such that the features and capabilities are known. If we don’t then we become obscure. Without someone letting people know what Microsoft has to offer, we will cease to be relevant. Let the competition figure out how to be heard above the crowd while we focus on making sure we are.

Regardless, we are both evangelists and I believe the word appropriately describes what we should be doing for the company and for our customers.

So…..Hello, I am Chris Avis. I am an ITPro Evangelist for the Microsoft Corporation. What can I tell you about OUR products?

 

Cheers!